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Packshots are product images that mainly focus on the visibility of the packaging of the product and the logo of the manufacturer. They are frequently used in advertisements, catalogs, folders and for product placements. Packshots often have the goal to increase brand and product recognition to stimulate sales. This is why it is extremely important that the products are well recognizable and the logo, form and color of the product and/or packaging are perfectly shown. Packshots are usually created using a seamless white backdrop which allows them to be cut out easily to be placed on any other background.

Drop & Pop

Drop and Pop is an ideal method to produce large amounts of packshots fast. The goal is actually to take as many packshots as the time allows, mainly to reduce the cost. A white backdrop and carefully balanced lighting are the key to create well lit products against a spotless backdrop. The same setup will be used for all images while products are carefully placed in the scene (pop) before the image is taken (pop). This approach allows multiple products to be taken in a short time. To allow this fast method, it is crucial that all products, that are photographed in one batch, are approximately of the same size, so that the camera and light settings are stable. The images are ideal for web shops, advertisement flyers and catalogs of small products.


  • Maximum resolution:
    • small (web pages): 600 × 400 pixels,
    • medium (8 × 12 cm – 3 × 4.5 in ): 1500 × 1000 pixels,
    • large: 3000 × 2000 pixels.
    • You can find an example here.
  • Maximal dimensions of the products: 30 × 30 × 30 cm (12 × 12 × 12 in).
  • The same lighting setup for all products.
  • The same backdrop (preferably white) for all products.
  • Minimal post-production in Photoshop or Lightroom (color and light balance, cropping, convert to requested file format).

Price List Studio

Check out our packet deals for packshots

Check out our packet deals for packshots. Prizes start from 6 EUR excluding VAT.
If you don’t want to use our packets, the standard fee of 75 EUR (excluding VAT) will be charged.

Price List On Location

It is also possible to photograph your packshots in your own environment.

Duration Fee
Half day (4 h) 275 EUR
Whole dag (8 h) 500 EUR
Travel Expenses Depending on the location.
  • Set-up fees included, set-up en tear down combined will take about 15 minutes.
  • We will take as many packshots as the time allows us to.
  • Prices include license fee for one publication (e.g. flyer or web).
  • VAT (21% for Belgium) is not included in these prices.

Other Packshots

Please request a quotation for other kinds of packshots. You can find our contact information on our Contact Us page.

Prices are reigned by (amongst others) following factors:

  • Usage:
    • Advertising
    • Catalog
  • Circulation
  • Size of the products
  • Requested resolution
  • Location of the shoot
  • Post production
    • Clipping paths (cut-out)
    • Change background
    • Etc…
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